FIRST FLAGSHIP STORE IN LONDON OFFICIAL OPENING
Poltrona Frau officially opened its first flagship store in London.
500 square metres spread over two floors, located at 147-153 Fulham Road, one of the most exclusive and prestigious parts of the city.
Many people attended the opening event: two expert craftsmen from Poltrona Frau will give a live demonstration of some of the workmanship of the 1919 armchair. Created especially for the event, the piece will be completed over the course of the evening and will be the only example in Pelle Frau® Heritage Deep Grey leather. It will then be auctioned at Christie’s, one of the most prestigious auction houses in the world, and the proceeds will be donated to the charity Crisis which supports single homeless people.
With four large windows overlooking the street, the show room is characterised by a design which aims to enhance the values that distinguish the brand with a refined and simple tone: a high level of sartorial style, impeccable details, complex workmanship and a consolidated and wholly Italian savoir-faire. Neutral colours have been chosen for the finishings and the walls are in pale grey. Pierre Grise marble from North Africa has been used for the ground floor and the floor of the basement is in stained grey oak.
The store also features a large bookcase of leather to discover the Leathership®, or rather the Poltrona Frau leadership in the world of leather.