Poltrona Frau 100 X 100
Design Village 2012. Seven cube houses, all cement grey like the floors, emerge from the ground to different heights. On each rooftop, armchairs and furniture from the new 2012 collection covered in chalk white. Essential shapes. Metaphysical. Like a prototype of living. And then the surprise of finding them, identical yet always different, in an iridescent world of materials and colours, inside each single cube. Poltrona Frau 100 X 100. In all its sizes, in the setting imagined by Paola Navone at the Arnaldo Pomodoro Foundation. On one hand the idea, the design intuition. On the other hand the physicality of space, the ability to give a vital interpretation of it.
The different interpretations and points of view continue in the setting dedicated to the design contest, launched by Poltrona Frau among 12 of the most talented contemporary designers, to celebrate the first one hundred years of the company. Twelve triangular spaces set in sequence. Only one of them encloses the winning armchair, symbol of the centenary. Juliet, designed by Benjamin Hubert. Each of the other spaces encloses an iconic Poltrona Frau seat, like Vanity Fair, Intervista and Archibald, all covered in the softest Pelle Frau® Soul cement grey, with a video in which each designer explains their project. It is like an invitation to have a seat and enjoy a ride in the brand’s past, to see and discover its future, in the different interpretations given by designers from all over the world.
At the 2012 Design Village there is a set designed by Michele De Lucchi that announces the grand opening of the Museum in Tolentino. A structure designed also by De Lucchi, which tell from the inside the historical process of the company, proposing itself as a constantly evolving vital place. A meeting point with the public and tribute to a territory where the manufacturing of leather is a consolidated tradition.
At Fondazione Pomodoro
via Solari, 35 – Milano
from 17th to 22nd April - from 10:00 a.m. until 8:00 p.m.