Poltrona Frau meets Ferrari.

The passion for automotive excellence in an armchair. Poltrona Frau celebrates the 70th anniversary of the legendary sports Car brand from Maranello by redefining the ergonomics of the office chair. 

 

 

Neither a car seat nor a pure piece of furniture or design. It is a contemporary hybrid that brings together two brands, two imaginations, two industrial philosophies to celebrate the 70th anniversary of the Maranello carmaker.

A new object that perfectly translates a dream into reality. This is an office chair that captures the excitement, speed and dynamism of the driver’s seat, as well as the passion for racing. And that transmits a pleasant sensation because the backrest and seat support movements and posture. A blend of automotive know-how and the culture of living.

Conceived and designed by the design team overseen by Flavio Manzoni, which designed the recent Ferrari models (including the LaFerrari Aperta, the GTC4Lusso and the 812 Superfast), its iconic profile launches itself into the space enveloping its body. A 3D structure, an amalgam of aesthetic beauty and ergonomic perfection applied to seats for workspaces. The result of a new meeting between two leading Italian companies.

 

Poltrona Frau has long since upholstered the interiors of Ferrari cars and now takes on a new highly complex challenge.

The Tolentino-based company dedicates the consummate craftsmanship it has acquired in over 100 years in the business and its technical innovation, through which it continuously redefines its tradition, to the project. 

 

The Cockpit is a place where concentration, quick reflexes and intuition join with a will to win. It is a space where the driver comes into contact with their car, assumes the correct driving position on the seat and drives the vehicle around corners. The contact between the body and the seat creates dynamic sensations that help the driver to control the car as efficiently as possible. 

 

Join us at our showroom in Milano Via Manzoni 30 for an exclusive preview of Cockpit: a 3D projection installation launch Cockpit, a special encounter between two industrial philosophies to celebrate the 70th anniversary of the Maranello carmaker.

 

Poltrona Frau Milano

Via Manzoni 30

 

April 4th – 8th  | 10am - 9pm

April 9th  | 10am - 8pm

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Poltrona Frau
Salone del Mobile - Rho Fiera
Hall 20 - Stand C01 - F06

April 4th– 9th  | 9.30am  - 6.30pm

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