Poltrona Frau opens its first flagship store in London
Poltrona Frau opens its first flagship store in London. The store that covers approximately 500 square meters, is located in 147-153 Fulham Road in a very exclusive and elegant neighbourhood.
The neutral colours and warm materials create an intimate and welcoming atmosphere where the story of Poltrona Frau’s excellence and over hundred-year history is told through its products. Meanwhile, archive images, sketches and photographs of the products emphasise the heritage and expert craftsmanship inherent in the brand's work.
The opening of this store is part of a consolidation strategy designed to increase the brand’s visibility on international market.