POLTRONA FRAU OPENS A NEW CONCESSION IN HARRODS, THE LUXURY DEPARTMENT STORE IN LONDON.
April 2016. Following November’s opening of the first flagship store in London, Poltrona Frau has recently inaugurated a new concession in Harrods, one of the world’s most exclusive department stores. The space covers 200 square metres on the third floor dedicated to the best of contemporary classic furniture brands.
Two living areas as well as the bedroom and the office areas reflect the heritage of the company featuring timeless pieces expressing elegance and sophistication of the Poltrona Frau collection.
The collection offers a wide selection of proposals, from iconic pieces, such as the 1919 armchair designed by Renzo Frau, to the most recent additions, such as the Archibald armchair by Jean-Marie Massaud and the impressive Volare bed by Roberto Lazzeroni.
A wall showcases archive images and a dedicated section of leather library, which offers to clients the opportunity to choose amongst 9 different types of Pelle Frau® leather to customise their own products. The combination of elegant materials, such as the Carrara marble, with neutrals colours create a sophisticated and welcoming ambience.