Poltrona Frau Paris – “Au fil du cuir” by Jean-Marie Massaud
With the occasion of the D’Days event in Paris, Poltrona Frau celebrates its 10 years Jean-Marie Massaud collaboration. A duet, defined “au fil du cuir” by Jean-Marie Massaud himself, conveying the Poltrona Frau “savoir faire”, craftsmanship, comfort and elegance.
A 3km longue rope, such as a unique pencil mark, ceiling suspended, reshaping the visitor’s perceptive field. Plays of lights and shadows on the four landscapes hosting four emblematic projects drawn by the designer for Poltrona Frau: Archibald Gran Comfort, Scarlett, Kennedee and Bullit are placed on carpets realized by Pelle Frau® Leather, as imaginary landscapes aerial view, evocating the countryside of Marche (Italy), Poltrona Frau Region.
Thank to this scenography, Jean-Marie Massaud makes homage to the Poltrona Frau Leathership® and to the more than centenary experience in the workmanship of leather. The visitor will experiment and feel the 9 Pelle Frau® leather collections: from Color System Frau®, available in 96 colors, to the new ones, Safari and Cuoietto.
Tuesday June 2nd 2015
Cocktail from 19.00
Showroom Poltrona Frau
29 Rue du Bac - Paris
D'DAYS Paris 2015 From 2nd to 6th June