Poltrona Frau will inaugurate its first flagship store in Shangai on Tuesday, September 9th, 2014.
The area of 370 sq.m. exposes its shop windows on Tongren Road, the popular road of Jing’An District.
This is where the Italian and the millennial Chinese cultures meet: the flagship store will be a fusion between two excellences that will be captured by the “hand” of the notorious photographer Sun Jun, who will unveil “The intelligence in our hands” of Poltrona Frau.
During the opening night a Poltrona Frau artisan will demonstrate the hand making of the Chester armchair, the iconic piece designed by Renzo Frau in 1912, the year when Poltrona Frau company was founded.