Poltrona Frau opens a new flagship store in Osaka with the local partner IDC Otsuka
The newly opened flagship store is part of the company strategy to expand into the Asian markets: a 380 sqm space in the centre of Osaka, entirely dedicated to the Made in Italy design.
A bright and elegant display located on one floor, featuring elegant finishes such as oak wooden floors, grey walls embellished by decorations.
The ideal environment to enhance Poltrona Frau products, from the great iconic such as the Chester sofa and the Vanity Fair armchair to latest collections, developed together with established and up coming designers.
In the recent years, the Asian market has become the reference market with the highest growth rate for the brand. In addition to the Japanese flagship store, last year there have been strategic openings, such as the new store in Seoul (South of Korea), in Phnom Penh (Cambodia) and another two showrooms in China. The presence of multiple stores in emerging areas goes together with the expansion of the Poltrona Frau e-commerce channel in France, Germany and Switzerland which has been launched just recently.
Poltrona Frau Osaka 3-6-1 Doshomachi, Chuo-ku, Osaka-shi, Osaka 541-0045 Japan Tel. 06-6201-4321
11 September 2020
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