Poltrona Frau celebrates the recent opening of its first monobrand store in Bangkok with an exclusive inaugural event. A special occasion to share the excellence of Italian-made design and the craftsmanship of the brand with the Thai audience.

During the event, organized in collaboration with Euro Creations, guests had the opportunity to discover Poltrona Frau’s craftsmanship through the "Making Masterpieces" format. Visitors were able to admire one of Poltrona Frau’s skilled artisans performing a live demonstration of the process behind creating the iconic Chester sofa, a symbol of Poltrona Frau’s timeless quality and design.

The evening was enriched by a welcome speech from Nicola Coropulis, CEO of Poltrona Frau, who highlighted the strategic importance of the brand’s expansion in Asia, presenting the new showroom as a space to experience the essence of Poltrona Frau, where the brand’s heritage blends with its future vision. Following this, an elegant cocktail party was held to celebrate the new store opening and strengthen the brand’s presence in the Thai market.

With this new opening, Poltrona Frau further solidifies its position as a leader in the luxury furniture world, bringing the charm and craftsmanship of Made in Italy to major cities around the globe.

Visit the new store Poltrona Frau Bangkok by Eurocreations
107 Soi Sukhumvit 55 (Thonglor) Klongton Nua, Wattana, Bangkok 10110