New York, November 2013 – Poltrona Frau reopens the doors of their flagship showroom in Soho after undergoing extensive renovations and celebrates the reopening with an event to honor “Pausa di Luce”, a partnership with the Italian winemaker Luce della Vite.
The new interior reflects a global store design concept, created with the talented eye of Jean-Marie Massaud, that is being implemented into new and existing showrooms worldwide which embodies the brand's values: heritage, craftsmanship, top quality materials and attention to detail. The showroom, located at 145 Wooster Street, sports a fresh magnolia tone on the walls and floor that reflects the mood of the brand. The New York flagship store is of particular significance to the brand in its efforts to expand its global presence. Poltrona Frau Soho is the epicenter of the brand in the Northeast. For over 20 years it has been a premier destination and ambassador of Italian excellence for design professionals and the discerning consumer alike.
The opening event was successful. Matteo di Montezemolo and Jean-Marie Massaud attended the event.
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