Poltrona Frau for Farm Cultural Park.
Deyan Sudjic, director of the London Design Museum, has inaugurated the first event of a worldwide workshop programme and he shared his thoughts on a future of design and architecture.
Children from a London school were asked to rely on their inherent creativity to fulfil Sudjic's design brief entitled 'Restart from the Future'.
In addition to the launch of limited edition of the Vanity Fair, the collaboration between Poltrona Frau and FARM Cultural Park includes a series of international workshops with children from local school. The worldwide workshop program has been successfully launched on September 21 in London, during the London Design Festival and will embark on a global tour, led by a renowned design industry figure in each city before culminating in an exhibition in Favara in late 2018.
The first workshop in London was held at the Poltrona Frau showroom in Fulham Road; lead by Deyan Sudjic, Director of Design Museum, children from a local school were asked to rely on their inherent creativity to fulfil Sudjic's design brief entitled “Restart from the future”. Following the workshop, Deyan Sudjic has shared his thoughts on the future of design and architecture to an invited audience.
The next workshop will see as guest, the designer, Roberto Lazzeroni, on 24th of November in Shanghai during the Saloni.
The 225 piece collection has been specially designed to support the construction of the Farm Children's Museum in Favara, a part of this town that has been transformed from semi-abandonment into a modern art and cultural destination by art-focused charity, the FARM Cultural Park. A destination for children all ages as well as adults, Farm Children's Museum will offer educational activities where children will have the opportunity to learn by using their creativity and their hands through exploring colours and materials.
The limited edition collection will be available to purchase in three sizes: standard, baby and mini. The largest of the models serves the world of adults; inspired by the shade of the traditional Sicilian housing, it captures the essence of Poltrona Frau's elegant aesthetic. Available only in an edition of 75, this “standard” version is upholstered in a new Pelle Frau® Nubuck leather in a sandy shade of grey (Seppia).