POLTRONA FRAU IN NORTH AMERICA: TWO NEW OPENING IN LOS ANGELES AND MIAMI
Poltrona Frau has opened two new flagship stores in North America.
Thursday 15th November Poltrona Frau has celebrated the opening of its store in Miami. A new space of 400 square meters located in the prestigious Design District, near to many renowned luxury brands.
Located in the famous street Beverly Boulevard in West Hollywood, the new retail space in Los Angeles was inaugurated on 28thNovember.
Next to the retailer store Luminaire, now part of the Lifestyle Design Division, the new store comprises of a single level with a wraparound glass façade. The 500 square meters space has natural oak parquet floors with muted grey walls and a contrasting black ceiling.
Both stores feature a dedicated area to the Poltrona Frau Leathership®, where a suggestive leather bookcase invites visitors to a real sensory experience through the warmth and beauty of this material.
A variety of the products from recent Poltrona Frau’s collection are displayed on the floor, including the award-winning Ren furnishing collection by Neri&Hu, Ludovica + Roberto Palomba’s Let It Be modular sofa system. Iconic products such as the Archibald armchair by Jean-Marie Massaud is displayed along with the first accessories collection, The Objects, consisting of meticulously researched and expertly designed pieces that explore the essence of shape and material.