12 December 2019

Poltrona Frau opens its first Korean mono-brand store in the centre of Seoul

Poltrona Frau further strengthens its presence in the Far East by opening its first mono-brand space in Seoul run by one of the most prestigious local operators in the furniture industry, Duomo & Co.

A new space of 750 m2 over three floors dedicated to Poltrona Frau’s luxury world of design furniture.

Seoul, besides being a large metropolis with a major international presence, has also become one of the world design capitals over recent years. Poltrona Frau store in Seoul sets out to become a point of inspiration, discovery and reference for all those who seek that elegant, understated style, at the same time unrivalled in its fine craftsmanship and intrinsic quality of the materials, which has made the brand world famous. An Italian style that speaks an international language, capable of being understood and appreciated in all corners of the globe, even in Korea.

A large, bright and elegant space with fine finishes. The ideal setting for enhancing the furniture and furnishing accessories of the Tolentino-based company, from the iconic products like Chester sofa and Vanity Fair armchair, to most recent collection designed together with award winning contemporary designers.

The store features a leather display case showcasing the various samples of Pelle Frau® leather in different colours. An additional tool for getting "hands-on experience" of the quality of the materials and the broad range, in order to create a bespoke design products.

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