Poltrona Frau Ushers in Milan Design Week in Spectacular Fashion

Milan, Italy - April 15, 2024

We commenced Milan Design Week with flair, hosting an unforgettable Opening Cocktail with 1,400 guests within the enchanting outdoor courtyards of Palazzo Gallarati Scotti, the proud home of our Flagship Store.


Sponsored by Campari Soda, the event featured a lively DJ set from Simone de Kunovich and "Vanity (Af)fair", a cocktail specially crafted by Campari Academy that mixes ingredients that pays tribute to Milan, Turin and the Marche region.

As a token of gratitude, attendees were delighted with the opportunity to take home the exclusive cocktail developed in collaboration with NIO Cocktails.


A special thanks to Leica Camera for the imagery.