Poltrona Frau Group opens a new store in Dubai
Located downtown in the Jumeirah district, a new 1115m2 contemporary architecture hosts the best of Italian design.
Thanks to this unique project curated by Giulio Cappellini, Poltrona Frau Group confirms its esteemed position in the UAE where it has been both influential and inspirational, particularly recognising the tremendous potential of this dynamic and quality driven market.
The two-storey building, characterised by precious materials such as stone and metal which reflect the shades of the local landscape, brings together Cappellini's avant-garde products, Cassina's contemporary and quality design and Poltrona Frau's excellent craftsmanship.
The designer Roberto Palomba took part in the store's grand opening.
Poltrona Frau has an area of 270 square meters on two floors, inspired by the concept of the company's showroom in Via Manzoni, in Milan. Warm colours have been chosen for the finishing: the floor features natural oak wood while the walls in soft leather panels in the light grey colour of the Poltrona Frau Color System, creating an elegant and welcoming atmosphere. Intimate and at the same time large spaces, in which the different rooms of the showroom alternate according to the Poltrona Frau philosophy, from the living room to the sleeping area, from the dining room to the office section. The store also features a large bookcase of leather to discover the so called Leathership®, or rather the Poltrona Frau leadership in the world of leather.
Over 100 years of history and a new space through in which the Italian brand redefines its tradition. Projects introducing new ways of experiencing the home and the workspaces. The notion of comfort, a crucial element in all the brand's products, also evolves to take account of contemporary life and the hybridisation of living spaces with home working.
Poltrona Frau Group ME Showroom
653 Jumeirah Road