17 April 2012

Juliet, design Benjamin Hubert

12 of the most talented and best known designers in the world, from Brazil, Italy, China, Australia, UK, India, USA, Japan, the Netherlands and France. Massimiliano Adami, Stephen Burks, Lorenzo Damiani, Daphna Laurens, Zanini de Zanine, Xie Dong, Adam Goodrum, Constance Guisset, Benjamin Hubert, Nendo, Satyendra Pakhalé, Nika Zupanc. Poltrona Frau asked each of them to design an armchair to symbolise the centenary, projecting it into the future. In fact, each project interprets the values of the company with a new vision.

An international judging panel made up of personalities from various worlds – design, architecture, journalism and business –adjudicated the winning project. The winner armchair has been presented at the 2012 Design Village during an exclusive event attended by all members of the judging panel. Juliet, designed by Benjamin Hubert, is the centenary armchair.


Juliet, design Benjamin Hubert


Benjamin Hubert, class of 1984, British, the enfant prodige of international design has created Juliet. The armchair that symbolises Poltrona Frau's one hundred year anniversary, winner of the design contest held by the company to celebrate this important event between twelve talented designers from all over the world. With an invitation and a challenge: to project the brand values into the future, and to do so now. The idea is inspired by fashion and takes a particular detail, the puff sleeve, to give rise to a new concept of armchair, with a strong design.

Juliet. Traditional wooden frame which, narrower at the base, widens in a “puff” at the seat. Here, the rich upholstery re-invents the classic capitonné in a contemporary, soft, free version, enriched by original crimp stitching for interiors in recollection of the embroidery and ruffling of women's sleeves and bodies, creating a faceted pattern that ripples the surfaces. With a complex creation that expresses all the mastery of the Poltrona Frau craftsmen.

Great comfort is assured that is first of all visual. Sensations of relaxation and true abandonment, given by the free play of folds and stitching. The structure is created from solid beech and birch plywood. Seat suspension is provided by elastic strips. The seat and backrest are padded in polyurethane foam and polyester wadding. Upholstery is in Pelle Frau® leather and in exclusive Pelle Frau® Century leather, further embellished by an innovative crimp stitching in the interior part of the seat and backrest.


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