Poltrona Frau takes part in Downtown Design 2025, the leading design fair in Dubai, presenting The Five Seasons Collection and an exclusive preview dedicated to both the contract and residential worlds.

Within its exhibition space, the brand showcases its vision of contemporary living through three distinct environments — home cinema, dining, and living — expressing the perfect balance between craftsmanship, technology, and design.

At the heart of the home cinema area stands the Pillow Cinema armchair, a reclining seat equipped with integrated lighting and smart accessories that reimagines the home entertainment experience through refined innovation. Alongside, the new Fidelio Multimedia Cabinet, in a custom edition conceived specifically for the Leica Cine 1 Smart Laser TV, embodies the ideal blend of functionality and sophistication.

In the dining area, the Mesa Ellipse table by Lella and Massimo Vignelli stands out as a timeless expression of elegance with its elliptical marble top. Completing the setting, the Leplì chair and armchair by Kensaku Oshiro celebrate refined craftsmanship and understated innovation.

In the living area, the Blisscape sofa by Ludovica Serafini and Roberto Palomba invites relaxed comfort with its sculptural leather framework and generous cushions, while the Downtown Lounge armchair by Jean-Marie Massaud introduces a dynamic silhouette that seamlessly merges the functionality of contract seating with the comfort of residential design. The artistic dimension of the showcase is further enriched by a collaboration with digital artist Six N. Five, who unveils three new creations: the Moonbeam table lamp, the Foliage floor lamp, and the Memoria rug.

A short film screened at the fair celebrates the expertise of the Custom Interiors Business Unit, a division that embodies the savoir-faire which has made Poltrona Frau a benchmark for the most significant contract projects across the Middle East. Over the years, the Business Unit has collaborated with world-renowned architects such as Jean Nouvel for the seating of the Louvre Abu Dhabi, as well as for landmark destinations including the Dubai Opera, Abu Dhabi Airport, the King Fahad Cultural Centre in Riyadh, and the Maraya Concert Hall in AlUla. The film highlights the division’s unique know-how and its ability to interpret each architect’s vision, blending tradition, culture, and innovation.

In parallel, at the monobrand store in Jumeirah, Poltrona Frau presents the DressCove Night System, the brand’s first collection of wardrobes and walk-in closets, designed by Dante Bonuccelli. The collection combines craftsmanship, design, and fine materials — including Pelle Frau® leather, wood, and aluminium — to create fully customizable living environments.

Discover The Five Seasons Collection and the new DressCove Night System at Poltrona Frau’s flagship stores in Dubai, Jumeirah, and Mall of the Emirates.