Poltrona Frau brings its own identity in Germany

9 cities and 9 displays dedicate an entire corner to Poltrona Frau and to the best contemporary interior design.
The brand identity is presented with a rigorous image: large images talk about the attention to detail, the welcoming forms, the materials research, the leather uniqueness and the Leathership®.
A space that fits, and alien at the same time, the rest of the store, to immerse the visitor in the Poltrona Frau world and invite him to try an emotional experience.


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