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05 September 2021

Poltrona Frau wears Loro Piana Interiors: the collaboration expands its boundaries

Two ambassadors of the Made in Italy, two brands with a long tradition within the luxury segment, known for their refined savoir faire and their fine materials, came together to launch an innovative project that takes full advantage of their respective expertise: Poltrona Frau wears Loro Piana Interiors.

 

The project has been developed with the aim of further refining the Poltrona Frau product range within the textiles area with a specific selection of the most important Loro Piana Interiors fabrics, which range from fine wools to 100% cashmere. The choice is also guided by the colours of the fabrics which perfectly match with the shades of Pelle Frau® leather as well as with other natural materials like wood and marble.

Two collections have been developed for indoor products, drawing inspiration from their historical roots and the geographical origins of the fibres from which they are made: Aboriginal, for the Merino wools of Australia and New Zealand, and Kashmiri, the vast and fascinating region of the Himalayas, from which the first cuts of cashmere left for Europe in the 19th century.

Strengthening the project, a new Loro Piana Interiors fabrics selection to upholster The Boundless Living Outdoor Collections, the first Poltrona Frau collection for the outdoors. The Unito fabric, in four solid colourways with a canneté weave that creates raised vertical stripes, and Rombetto fabric, a geometric jacquard inspired by fishing nets and men's.

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