Poltrona Frau opens a new Branded Space in Ho Chi Minh City, strengthening its presence in Vietnam together with partner European Design Solution. Gallery of ICONS, the new space, celebrates the excellence of Italian craftsmanship through an immersive experience dedicated to design and the brand’s savoir-faire.

Located on the first floor of the B2 Sarimi Building in Thu Duc City, the new store dedicates more than 300 square meters to Poltrona Frau. The space has been designed to offer architects, interior designers, and clients an exclusive destination to discover the brand’s collections and the quality of Italian craftsmanship.

Among the highlights of the opening event, Poltrona Frau brings its artisanal expertise to Ho Chi Minh City through a live demonstration dedicated to the making of the iconic Chester armchair. A master craftsman showcases each step of the production process, expressing the attention to detail, manual expertise, and pursuit of excellence that have distinguished the brand for more than a century.

With this new opening, Poltrona Frau continues its international expansion journey, strengthening its presence in the Asian market and reaffirming its commitment to creating exclusive solutions that enhance spaces and people’s well-being through taste, quality, and comfort.

Visit Gallery of ICONS
1st Floor, B2 Sarimi Building, 72 Nguyen Co Thach Street, An Loi Dong Ward, Thu Duc City