Casa Alitalia

The first two Casa Alitalia lounges have been opened to the public: Poltrona Frau, through its Custom Interiors Business Unit, supplied custom and collection furniture as part of a design project overseen by architect Marco Piva that prioritised a meticulous attention to detail, elegant materials and ergonomics. The Casa Alitalia lounges represent the apex of the recent relaunch of the national company. The first phase of the partnership between Poltrona Frau Custom Interiors and Alitalia regarded the creation of the Italian company’s long-haul Business Class seats upholstered in Pelle Frau® leather. Now even stronger, the partnership continues with the supply of furniture for the Casa Alitalia lounges in Rome and Milan.  It is a stimulating collaboration that has seen Poltrona Frau support Alitalia in all development phases, from design to production and through to final delivery. The main lounge is furnished with the Archibald armchairs by Jean-Marie Massaud. The restaurant and bar area is furnished with Montera and Ginger stools and chairs, while the relaxation zone features the sinuous Mamy Blue chairs designed by Roberto Lazzeroni. All of the furniture is in warm and welcoming colours: Carioca yellow, cinnamon brown, tobacco, redcurrant and beige were the shades chosen from the coordinated range of the 96 colour variants of Pelle Frau® leather.

Milan - Rome, Italy

Designed by
Marco Piva

Exciting, fluid, functional. This is the language that distinguishes Marco Piva’s architectural creations, product design and interior design. The effort in material research and technology, the value of differentiation,the design innovation, lead the establishment of Studiodada Associates, whose production becomes one of the most representative of the period of Radical Design. In the '80s opens Studio Marco Piva, whose work ranges from large projects to architectural interior design, to industrial design. A traveller and a designer, an innovator who is educated in rational approaches, Marco Piva studies and creates design solutions which are pervaded by stylistic freedom and compositional sobriety.

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