It would be easy to take refuge in tradition, experience, or the safety of tried-and-tested solutions. Trends in design furniture change quickly, as do materials or construction technologies. And here lies the most interesting challenge for a brand that has never chased the hic et nunc: to strive, each time, to propose design innovations that uphold a concept of living consistent with Poltrona Frau's values. In other words, design furniture that doesn’t simply follow the fashion of the moment but is able to embrace its suggestions and inspirations, making them its own, incorporating innovation and design research within the framework of long-term thinking. This section gathers the new furniture presented during various industry events, such as the Salone del Mobile in Milan.