Poltrona Frau announces its three-year partnership with the 1000 Miglia Experience Florida 2025 as an official sponsor in the "Friends of 1000 Miglia" category. This collaboration celebrates the shared values between the two brands, such as heritage, craftsmanship, innovation, and excellence, marking a significant milestone in the first U.S. edition of the legendary 1000 Miglia race.

The event, organized from February 22 to 25, brought the charm of Italy’s most beautiful race to American roads. For this occasion, Poltrona Frau presented three prestigious awards for the best car interiors in the Original Car, Classic Icon, and Hypercar & Supercar categories, selecting winners based on four criteria: uniqueness, to reward rare and exceptional interiors; originality, recognizing those that remain true to their factory condition; craftsmanship, with particular attention to upholstery, stitching, and detailing; and overall condition, evaluating how well the interior has been preserved over time.

The three winners of the Poltrona Frau Award received an exclusive miniature of the iconic Vanity Fair armchair, specially crafted for them. Each piece is accompanied by a display case upholstered in Pelle Frau® ColorSphere Impact Less leather with a checkered pattern, a tribute to the brand's tradition and the link between design and the automotive world.

To make the experience even more unique, Poltrona Frau has created an exclusive clutch for each driver, made from Pelle Frau® ColorSphere Impact Less leather. The custom design features a unique print of the Mille Miglia route, serving as both a thoughtful welcome gift and a memorable souvenir of the experience.

Florida represents a strategic market for the brand's growth in the U.S. Since the opening of the first flagship store in Miami’s Design District, Poltrona Frau has had the opportunity to showcase Italian excellence in design, bringing craftsmanship and innovation to the world of luxury interiors and automotive. This year, by participating in the 1000 Miglia Experience Florida 2025 with a Ferrari 488 Spider, Poltrona Frau celebrates the art and mastery that elevate automotive design into a form of cultural expression.