During London Design Festival 2026, the True Over Time 2026 collection arrives at the Poltrona Frau London Flagship Store, bringing the excellence of Italian design and craftsmanship to the heart of the city.

To celebrate the collection’s launch in the British capital, Poltrona Frau hosted an exclusive evening that brought together guests and design enthusiasts. For the occasion, Poltrona Frau had the honor of welcoming Fabio Cassese, Italian Ambassador to the United Kingdom, for a special moment dedicated to design culture and the enduring value of Italian craftsmanship.

Throughout the evening, guests had the opportunity to experience one of the most authentic expressions of Poltrona Frau’s identity: its artisanal mastery. During a live demonstration, one of Poltrona Frau’s master artisans showcased the care, precision, and savoir-faire that have long distinguished the brand’s creations.

Poltrona Frau’s participation in London Design Festival 2026 offers an opportunity to bring its world to London and share an approach to design where artisanal tradition and contemporary vision remain in constant dialogue.

Discover the True Over Time 2026 collection.