Poltrona Frau opens its first monobrand store in São Paulo, marking an important milestone in the brand's expansion into South America.

Situated in the renowned São Paulo design district, famous for its innovative architecture and iconic buildings such as the MASP - Museu de Arte de São Paulo - and Ibirapuera Park, symbols of design and creativity, the store represents a benchmark for craftsmanship excellence and timeless design.

Spanning 350 square meters, the new store features a curated selection of Poltrona Frau’s iconic pieces, including the Archibald, Dezza, and Vanity Fair XC armchairs, as well as the Chester One sofa. The store also offers the latest Boundless Living outdoor collections, bringing innovative solutions for outdoor spaces, and Ceccotti Collezioni products, showcasing excellence in woodworking craftsmanship.

The store’s design, created by the multidisciplinary creative studio AMDL CIRCLE, under the direction of renowned Italian architect Michele De Lucchi, is distinguished by resin flooring, black-painted drywall ceilings, mirrors cladding the pillars, and a blend of textures and colors that create a refined and welcoming atmosphere. A special area of the store is the Material Library, designed like an haute couture atelier, where customers can explore a wide range of materials and experiment with combinations and textures to create customized design solutions.

The new opening is led by Casual Móveis, the official dealer of Poltrona Frau in Brazil. With deep local market expertise, Casual Móveis offers highly personalized service and superior support, ensuring an exceptional experience for Brazilian clients in the luxury furniture world.

The opening of this new store in São Paulo marks a crucial step in Poltrona Frau’s global growth strategy. 2025 will be a year of significant expansion, with new openings worldwide that will strengthen Poltrona Frau's global presence.

Visit the new Poltrona Frau store in São Paulo and experience timeless design in one of the most creative and innovative districts in the world.

Alameda Gabriel Monteiro Da Silva, 653

Jardim América - São Paulo