In summer 2020, Poltrona Frau was called for a mission impossible: renovate the entire seating of the Auditorium of MAXXI, the National Museum of 21st Century Arts of Rome, during their closing period which lasted a little more than a month.
A turnkey project, where in addition to the new seating, Poltrona Frau Custom Interiors took care of all the dismounting and new installation of the 216 Kube seats, designed in cooperation with studio EOOS.
Kube seats are specifically created for auditoriums. They have a peculiar suspended shape. When closed, the single seat merges into a linear and compact module, creating the feeling of the ancient amphitheaters. For its elegance and style, Kube was awarded the prestigious Compasso d’Oro ADI in 2004.
Kube seating has a metal and wood structure, a comfortable polyurethane padding and for this occasion, Pelle Frau® upholstering. In addition, each seat is personalized with the museum’s logo.
MAXXI was conceived as a broad cultural campus, hosting exhibitions, workshops, conferences, shows, projections and educational projects, in this context the Auditorium becomes a very important location for most of the museum’s activities. MAXXI was built in 2003 and designed by the famous Anglo-Iraqi architect Zaha Hadid. Its innovative architectural design becomes a new and immersive experience. Poltrona Frau perfectly embodies the spirit of the project with its contemporary urban style, a challenging mission where manufacturing and logistics come together for the most successful result.