ICONE – Voices of Design Made in Italy

27 September 2023

We are thrilled to announce that Poltrona Frau is part of the "ICONE Voices of Design Made in Italy" showcase within the spaces of M7, Qatar's epicenter for innovation in fashion, design, and technology. Our brand is proudly represented by three of our iconic designs: the Archibald in the Anniversary Limited Edition version by Felipe Pantone, the Vanity Fair armchair, and the Dezza armchair with the exclusive Redevance fabric designed by Gio Ponti.


The exhibition is curated by the renowned gallerist Rossana Orlandi and designed by architect Lucio Micheletti, with a focus on two main keywords: emotion and education.


It is divided into two parts, with the first transforming the objects into actors, and the second dedicated to Made in Italy design companies. Visitors of the exhibition are invited to communicate with the objects, establish unexpected relationships with them, and spark an intimate discourse surrounding design.


We are excited to participate in this project where creatives are engaged in choosing their most exciting creation and sparking a continuous dialogue with the featured companies, who are crucial partners for the entire operation.


We are proud to share that the M7 hub is located in the Msheireb Downtown district, the same district where we have relocated our Doha store last March 2023. This made our participation in the exhibit even more meaningful, as we deepen our relationship with our clients and expose them to our iconic designs.


The event started on September 20, 2023, and will run for three months with a dense calendar of events planned.


Voices of Design Made in Italy

✦ Gallery 3 - M7 Qatar Creates Hub, Doha, Qatar

✦ September 20 - December 20, 2023

✦ Saturday - Thursday: 11:00 AM - 9:00 PM

✦ Friday: 3:30 PM - 9:00 PM