Poltrona Frau inaugurated Milan Design Week with an exclusive cocktail at its Flagship Store in Palazzo Gallarati Scotti, where “True Over Time” took shape—the new collection celebrating authentic design made to last over time.

In the evocative setting of the outdoor courtyards, Poltrona Frau welcomed guests and industry professionals in an elegant, contemporary atmosphere, kicking off the most anticipated week in international design. The collaboration with Campari, official sponsor, helped make the event even more distinctive, highlighting the meeting of Italian excellences.

The evening was accompanied by music from the Curly Brothers, who engaged guests with an immersive sound, creating a dynamic and refined ambiance in perfect harmony with the Poltrona Frau style.

Special thanks to Leica Camera for the images and to everyone who contributed to making this moment so meaningful.

Discover the new 2026 True Over Time Collection.