We celebrate 110 years of true evolution through our cultural and manufacturing heritage, our current designs and a vision of a sustainable future.
The 110th anniversary underlines the solidity of our company, which was recognized by the government as a Historic Brand of National Interest in 2021.
It is no accident that the slogan celebrating the 110th anniversary is written as 100+10. While the first century of our history earned us a reputation for the highest quality craftsmanship, research into leather as the material of choice, and an ability to translate the needs of the greatest architects in the world into the most significant international public space projects, the last 10 years have demonstrated a consistent path towards an entrepreneurial vision based on design, lifestyle and sustainability.
In the last ten years, our three business units have shown continuous research and the mutual transfer of skills, dealing with an increasingly challenging demand for “made to measure”.
We launched over 200 products in the last decade, part of an offering for the home, from indoor to outdoor, contract furnishings, and strategic collaborations. Numbers that testify not only to the fervent creativity that animates product development, but also to the new positioning of Poltrona Frau as more than a furniture company, rather a creator of lifestyles.
This extraordinary last decade has also led to significant growth in human resources and global retail, and to a determined commitment to the digital transformation with an e-commerce and a widespread presence on social networks. We also worked to integrate the physical experience of the stores with digital experiences, like with virtual tours and digital platforms to launch our newest products.
And we have just begun.