The Academy Museum of Motion Pictures of Los Angeles, the movie capital of the world, is the first institution dedicated to the arts and science of motion pictures. Designed by the world-famous architect Renzo Piano, the museum comprises two buildings, the historical May Company building and the new glass and concrete Sphere Building. 30.000 square meters dedicated to permanent and temporary exhibitions, educational spaces, events locations, and of course the amazing state-of-the-art David Geffen Theatre and Dolby Family Terrace, an open-air promenade facing over the city, Hollywood Hills and the iconic Hollywood Sign. Poltrona Frau, with its Custom Interiors business unit, developed the project for the 1000 seats of the Geffen Theatre, in cooperation with the seating designers of RPBW. A two-year challenging team-work that brought to the creation of custom-made seats, especially designed for the occasion, completely tailor-made to suit the needs and requirements of this location.  The Geffen Theatre’s stage can accommodate a 60-piece orchestra, while the seats in the front rows can be removed to create room for catwalks or other type of events. Also, the red velvet upholstering was specifically created to reflect the requests of RPBW designers. In this case, as for many other projects, Poltrona Frau Custom Interiors division supported the work of the designers with their long-time experience and creative talent, faithfully respecting and interpreting their ideas while carrying out all the creative and manufacturing phases, from the first planning stage, through the development of the ideas, to their final implementation.