The iconic Dezza takes center stage at Paris Designer’s Days

19 June 2023

We are thrilled to have participated in the prestigious "Designer Days" fair in Paris, one of the most significant events in the design industry.


From June 14th to 17th, our flagship store in Paris underwent a complete layout overhaul to showcase the highly anticipated new offerings for 2023. One of the undeniable highlights was the new edition of the iconic Dezza armchair designed by Gio Ponti, featuring the brand new Redevance upholstery fabric, whose original pattern was conceived by the designer himself, and has now been meticulously restored through an extensive archival research.


Furthermore, on June 15th, we celebrated our presence at the Parisian fair with an elegant cocktail event, providing visitors with the opportunity to immerse themselves in the unique and distinctive atmosphere of Poltrona Frau's signature design and to experience first-hand our unwavering passion for exceptional elegance and craftsmanship of the highest caliber.