Story of an Italian brand that has grown all over the world. Renzo Frau founded Poltrona Frau in Turin in 1912. In the 30’s it was already a status symbol. From 1926 it was appointed supplier of the Italian Royal Family, the Savoia dynasty. From then on, it will furnish all the most important houses, grand hotels, the interiors for Expo Turin 1928, and the lavish transatlantic Rex, pride of the Italian Navy. The brand's identity, a blend of expert craftsmanship and research, sustainability and co-design, passion and flair. Poltrona Frau is the intelligence of hands, man's ability, tradition, sartorial savoir faire. Poltrona Frau is timeless icons, long sellers and contemporary best sellers. Poltrona Frau is strictly the finest European full-grain leather. Poltrona Frau is research and development as a guarantee of the best quality standards. Poltrona Frau is a co-design partner in the Contract and Interior in Motion sectors. Poltrona Frau is attention and sensibility for user-friendly comfort. Poltrona Frau is a story of emotions and luxury as perceptible qualities. Poltrona Frau is a hallmark of the great international masters of design and architecture. Poltrona Frau is production processes that respect the environment and resources. Poltrona Frau is living but also travelling on land, in the sky, on tracks, across the sea. Poltrona Frau is expertise in making, in an incessant research of excellence. 340,000 m2 of Pelle Frau leather a year, the charm of a laser-cutting department, preceded by a visible wardrobe where the historic patterns are reordered in Bakelite, high-end tailoring, curved needles, frames, twine, jute and vegetable horsehair, the exclusive pleasure of the "touch" and the "hand" that accompany the creation of each product. Emphasising its attention to research and innovation, since the 1960's the Poltrona Frau headquarters in Tolentino has brought together various highly specialised departments, each of which committed to guaranteeing the highest quality and processing standards in the living, Contract and Interior in Motion segments, in a single production chain. A "factory" of creative brilliance and technological know-how, since the 1980's the Tolentino site has also included an analysis laboratory which, together with the R&D Department, examines ingredients and models pertaining to the entire production line: from seats to leather seats for the Interiors in Motion sector, from supplies for the Contract segment to supplies for the Avio segment. Each product is associated with a timeframe: 55 hours for the meticulous hand processing of a historic icon such as the Chester sofa. The speed of the future for the stylistic experiments carried out thanks to the five-axis CNC machine, the latest solution for rapid prototyping. The processes are marked by a practice that the company has carried out since the outset: the branding of the models. Synonymous with authenticity and perfect craftsmanship, flair and passion, since 1912.
Over a century of Poltrona Frau
We have a great future behind us.
Many have written our story, this is what makes it so unique.
For us, quality is always at the first place.
We use the most advanced technology of the world our hands.
We try to improve any environment even the one we live in.
The words of Poltrona Frau
Identity
Craftsmanship
Icons
Leather
Innovation
Codesign
Ergonomics
Sensory qualities
Talent
Sustainability
Movement
Passion
Headquarters
The more you “live” a story, the more interesting it becomes. This is true for the leather of our sofas as for our company’s history, so full of personal experiences, encounters, professional skills and inspiring visions, which have made it a “unicum”. A story that completes itself and stands out in the multi-coloured Italian manufacturing and creative world.
Quality, quality, quality. We are really boring! After all, this is the only way you can conquest and defend Leathership®. A neologism, created by Poltrona Frau to define its expertise and culture of the world of leather, which has become a registered trademark.
There is something that no automatic sewing machine, no computer, no precision laser can ever perform: the intelligence of our hands. That special combination of experience and sensibility that allows you to feel if a padding is well distributed, or if the pleats have the right thickness.
Beautiful and responsible: the quality of our products is not pursued at any cost. We always like to keep in mind our workers’ health and the impact our products might have on the environment. Poltrona Frau is strongly committed to pursuing a strict ethical code.
