On October 17 and 18, on the occasion of the zero edition of the Tolentino Design Week-end, Poltrona Frau opened the doors of its Museum for a meeting dedicated to dialogue and exchange. A special event that brought together architects and managers from leading Italian design firms for an exclusive guided tour inside the symbolic place of the brand’s history and excellence.

The Poltrona Frau Museum, custodian of over a century of artisanal expertise, hosted guests from renowned studios such as AMDL Circle, Lombardini22, One Works, Progetto CMR, Tortato Architetti, D.O.S. Design Open Spaces, GBPA Architects, GioLatis Studio, Leftloft, A-Fact, and WIP Architetti. During the visit, architects had the opportunity to immerse themselves in the company’s heritage, discovering first-hand the values of authenticity, innovation, and design culture that have always defined Poltrona Frau.

The Tolentino Design Week-end — the Marche edition of a format that has already reached Courmayeur, Pietrasanta, and Ostuni — offered a moment of reflection on the future of the region and on the theme “Loqui et Labora.” A motto that invites the union of dialogue and action, of words and craftsmanship — principles that Poltrona Frau fully embraces in its corporate philosophy. The ability to listen, share, and build together lies at the heart of the brand’s vision of design as a tool for culture, innovation, and renewal.

Poltrona Frau renews its strong connection with the city of Tolentino and reaffirms its commitment to promoting design culture as a driving force for local development and enhancement.

Discover the Poltrona Frau Museum and experience a unique journey through the history of Italian design.