On the occasion of NYCxDESIGN and ICFF – International Contemporary Furniture Fair – Poltrona Frau unveiled its new 2026 collection, “True Over Time,” in the United States, transforming its Madison Avenue flagship store in New York into a fully renewed space.

The installation welcomed the international design community with an immersive journey through new products, brand icons, and contemporary interpretations of living. Among the highlights of the collection, the new Archibald Sofa System by Jean-Marie Massaud marked the evolution of the renowned Archibald family, introducing a modular system designed to adapt to contemporary lifestyles. Alongside this debut, Poltrona Frau also presented new evolutions of the Blisscape, DomusCove, Infinitamente, Archibald Slim, and LieLow collections, together with the celebratory editions Albero GFF 100 and Archibald Delicate Balance Limited Edition by Shepard Fairey, as well as new Beautilities lifestyle accessories.

The flagship experience was further enriched by the design talk “Crafting Icons, Shaping the Future: Poltrona Frau between Heritage and Innovation,” featuring a conversation between John Edelman, President of Haworth Lifestyle for North and South America, and designer Jean-Marie Massaud. Moderated by Ryan Waddoups of Galerie Magazine, the discussion explored the value of heritage in shaping the future of the brand, the evolution of luxury design, and the creative journey behind the Archibald family, which has become one of Poltrona Frau’s most recognizable collections over time.

With “True Over Time,” Poltrona Frau once again reaffirmed its ability to evolve the language of contemporary design while remaining true to the values of craftsmanship, elegance, and innovation that have defined the brand since 1912.

Discover the “True Over Time” collection.

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181 Madison Ave. (corner of 34th Street)
New York, NY 10016