Majid Al Futtaim Lifestyle opens Poltrona Frau Dubai

17 May 2023

Dubai, United Arab Emirates: Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia, has unveiled the newly designed Dubai store for our brand, with a grand opening celebration last night.


The grand opening offered guests an immersive experience, with four dedicated areas showcasing our history, our commitment to sustainability and Leathership® as well as the focus on craftsmanship and quality of materials. Roberto Lazzeroni, a special guest for the event, also presented his collaboration with Poltrona Frau, which includes the DUO collection that was displayed at Milan’s Salone Del Mobile last month.


The new 1,000 sqm store in Jumeirah features a curated selection of historical and contemporary pieces such as the iconic Ouverture Sofa by Pierluigi Cerri and Souvenir d’Italie, the modern outdoor collection by Ludovica + Roberto Palomba.