Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, announces the opening of Poltrona Frau’s first monobrand store in Saudi Arabia, located in the prestigious Centria Mall in Riyadh. The opening strengthens the presence of the Poltrona Frau brand and its partnership in the Gulf region and marks a strategic milestone in its regional expansion following the successful openings in the United Arab Emirates.

The store spans 320 sqm on the first floor of Centria Mall—Riyadh’s iconic destination for international luxury and fashion—and welcomes visitors into an elegant and immersive environment inspired by the intimacy of a contemporary home. Designed by multidisciplinary studio AMDL CIRCLE under the direction of architect Michele De Lucchi, the space is distinguished by layered textures, warm tones, and artisan-crafted details. Curated lifestyle settings invite exploration, while a dedicated Material Library offers clients the opportunity to customise their interiors with an haute couture approach—highlighting the savoir-faire that has defined Poltrona Frau for over a century.

The store showcases some of the brand’s most iconic pieces, such as the 1919 armchair, the Vanity Fair XC armchair, and the Archibald sofa, alongside recent additions like the Blisscape sofa by Ludovica Serafini + Roberto Palomba, part of the new The Five Seasons Collection, and a selection from the 2024 Imagine Collection, including the Squash Collection by Faye Toogood, the Stock N’ Roll bedside table by Sebastian Herkner, and the Archibald bed by Jean-Marie Massaud. The presentation is further enriched by exclusive pieces from Ceccotti Collezioni and the Mallorca rug from Sahrai’s summer Underwaterlife collection.

The grand opening featured a a special live craftsmanship demonstration, thanks to the presence of a Poltrona Frau master artisan. An initiative that reflects the spirit of L’Atelier dei Saperi, a project aimed at preserving and passing on artisanal skills through intergenerational dialogue.

This new opening reinforces the joint commitment of Poltrona Frau and Majid Al Futtaim to meeting the growing demand for sophisticated interiors, design-led living, and excellence across the Gulf region.

Discover the new Poltrona Frau monobrand store in Riyadh and experience first-hand the elegance of Italian design.