The Gio Ponti Oro floor lamp is a rediscovery by Poltrona Frau, bringing back into production a historic design by the great designer that had remained unpublished until now. More than a simple product launch, the Gio Ponti Oro lamp represents a cultural project that expands the brand’s historical archive while remaining fully contemporary thanks to refined finishes and lighting effects with a strong modern character. The design stands out for its balanced dialogue between form and light and for its strong sculptural presence. The combination of contrasting materials enhances the depth of the object, which emits a warm, enveloping golden glow, as if infused with gold.