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12 June 2019

"Style becomes show". Poltrona Frau wins the prestigious Muse Design Awards (Platinum Winner).

The new Poltrona Frau Museum Video has just won the prestigious MUSE Creative Awards in New York.
Developed together with Italian based creative agency, Triplesense Reply, the newly launched video has received two Platinum Awards for the best video both in the "Corporate" section and in the "Motion Graphics" section.
The short film invites guests to discover Poltrona Frau Museum in Tolentino, Italy, as a place where ‘style becomes a show’ as well as explain the history of the brand through “Intelligence in our hands”

A NEW VIDEO TO EXPLAIN "THE INTELLIGENCE IN OUR HANDS" HISTORY.

A history of more than 100 years celebrated in a magical place, an exhibition space of 1400 square meters designed and interpreted by the Architect Michele De Lucchi and now enclosed in an emotional video. The Poltrona Frau Museum was opened in Tolentino in 2012 to celebrate the 100th anniversary of the company, which took its first steps in Turin thanks to the innovative idea and the expert hands of Renzo Frau.
After 7 years from the inauguration, Poltrona Frau Museum offers the possibility to everyone who would like to discover a new idea of "Museum" - where it is forbidden NOT to touch! - to be able to peek its content and then come and explore it in person in the heart of the Marche region.

The video shows some contents present at the museum and invites people to experience the experience first hand to discover the place where style becomes show.

WHAT IS "MUSE AWARDS"
Muse Creative Awards is an international competition for creative professionals who inspire others with concept, writing or design; whether through traditional materials or electronic media and I am proud that Poltrona Frau is part of this ceremony.
The Muse Creative Awards honors the power of concept and design that envisions a brilliant future – the creators who transform advertising and marketing in traditional and technically innovative ways. From graphic design to games, business owners to freelancers, photographers to videographers, web designers to mobile app developers, and from seasoned professionals to students, we thank you for the inspiring talent, hard work and vision it takes to make a better world.
The prestige of the Muse Awards competition relies in large part on the high caliber of the juries that represent the breadth of the profession, including private, public, institutional, and academic practice, and exemplify diversity in professional experience, geography, gender, and ethnicity: freelancers, educators and creative directors, copywriters, photographers, and illustrators. They are volunteering their time and knowledge to judge the Muse Creative Awards.

Poltrona Frau Museum – video

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