Poltrona Frau takes part in the “ABITO” exhibition at the Salone del Mobile in Milan, held from April 21 to 26 at Fiera Milano Rho. Within the project curated by Palomba Serafini Associati, the brand showcases its iconic Chester and 1919 armchairs, contributing to the narrative of Italian design culture.
Poltrona Frau inaugurated Milan Design Week with an exclusive cocktail at its Flagship Store in Palazzo Gallarati Scotti, where “True Over Time” took shape—the new collection celebrating authentic design made to last over time.
On the occasion of Milan Design Week 2026, Poltrona Frau unveils significant material innovations within the “True Over Time” collection. Taking center stage is Pelle Frau® Heritage, which now adopts the Impact Less tanning process, marking a further step in the brand’s sustainability journey.
Poltrona Frau presents “True Over Time” during Milan Design Week 2026, the new collection that celebrates the authenticity of design capable of enduring over time. A narrative that places at its core furnishings designed to evolve without losing identity and meaning.
In the prestigious setting of its Madison Avenue flagship store in New York, Poltrona Frau took part in Icons of Italy, an initiative promoted by Altagamma to celebrate the enduring cultural exchange between Italy and the United States.
On the occasion of Passenger Terminal Expo 2026, the world’s leading annual event dedicated to airport design and operations, Poltrona Frau and Foster + Partners Industrial Design present the complete Bay System: an innovative modular seating system that combines design, comfort, and environmental awareness, redefining the waiting experience.