▪ Flagship Stores. (DOS Directly Operated Stores). These are stores that operate under the direct control of Poltrona Frau. Located at the centre of the world’s biggest cities (Milan, Paris, London, New York, Washington, Miami, Shanghai, Mumbai), they epitomise the Poltrona Frau values through their collections, product displays and service.
▪ Monobrand Stores. Poltrona Frau-branded stores that accurately reflect the brand and display a large part of the collection. The Monobrand Stores are managed by partners that have pledged to adhere to the specifications and values of Poltrona Frau.
▪ Branded Spaces. Corners in multibrand stores with a Poltrona Frau display. They have the main brand products and are managed by partners that have pledged to adhere to the specifications and values of Poltrona Frau.
▪ Authorised Dealers. Multibrand stores selected by Poltrona Frau that have pledged to represent the values of Poltrona Frau and to guarantee an optimum service.
▪ Gallery Outlets. These are stores that operate under the direct control of Poltrona Frau and which present products taken from exhibitions, photo and film sets, TV series and adverts, trade fairs and events but also products that do not form part of the collection. They represent the values of Poltrona Frau and guarantee an optimum service.