Introducing the New 2024 Imagine Collection

Imagining the new and shaping desires

We couldn't wait to present to you the theme of our new collection, dedicated to the creative power of imagination. An invitation to think outside the box and to transport this vision into our everyday context, shaping it according to our needs and desires.


We have interpreted imagination through six different lines: Imagine Reality, Imagine Softness, Imagine Culture meets Craft, Imagine Boundless Living, Imagine Versatility, Imagine Well-Being, with many new designers called to collaborate on various projects.

Imagine Reality is inspired by the dreamlike and surreal reinterpretation of the mythical Vanity Fair XC in a limited series of 50 pieces, previously exclusive online and now also available in physical stores, from Milan to London and Paris. The Vanity Fair XC Imagine Edition is the first fruit of the collaboration between Poltrona Frau and the historic Italian brand Fornasetti.


Meanwhile, in Imagine Softness, British artist Faye Toogood brings to life the brand-new Squash series: a collection characterized by fluid and sinuous shapes that define the profile of armchairs, poufs, carpets, and mirrors. A cozy design idea, focused on relaxation and well-being, shared by the designer duo Draga & Aurel with their new, soft Parka sofa, a modular seat with a soft look and rounded corners.


But these are not the only novelties: in Imagine Culture meets Craft, fashion designer Ozwald Boateng expands the range of his capsule collection, blending the strong sense of color from African tradition with a dandy and sartorial touch typical of British haute couture.

The theme of well-being is at the center of Imagine Well-Being, gathering all the Beautilities collections with new office complements, tableware, and accessories for our four-legged friends.


In Imagine Boundless Living, the traditional categories of indoor/outdoor disappear in favor of more fluid and less compartmentalized spaces, where beauty, design, and quality come to the fore. Here are the new Mirabell sofas and coffee tables, the Cestlavie Outdoor container/table by GamFratesi, and the extension of the Solaria range, designed by Ludovica Serafini+Roberto Palomba.


Imagine Versatility offers a 360° interpretation of our love for craftsmanship, the careful choice of raw materials, and the sense of design we have always embraced. It ranges from the expansion of the Archibald collection, with more seats and the new bed, to the Home Cinema version of the Pillow armchair and the range extension of the Happy Jack sofa, with a new electric reclining module. In this section, the young and talented German designer Sebastian Herkner, in his first collaboration with us, signs the Nymph table lamp and the Stock'n Roll bedside table.


Imagining also means thinking in colors: the latest and unexpected variation of the collection is Imagine Variety with new shades and textures in the textile collection, but above all the continuous research in our field of excellence, which is leather. Six bright and intense shades of the Pelle Frau® ColorSphere® collection are now optimized for outdoor use, and eight new colors in Pelle Frau® Nest. Also, the unprecedented digital print, similar to screen printing, used for the collaboration with Fornasetti or the hand-embossed Pelle Frau® Nubuk Tribal that covers the Boateng collection. Not to forget our environmental commitment: Pelle Frau® Nest becomes Impact Less, produced from renewable energy sources and made with a tanning system that uses less water and chemicals.


Because "imagining" also prompts us to reflect, inspiring us to desire a better environment to live in, not just within the walls of our homes.