Poltrona Frau took part in the 2025 edition of the 1000 Miglia, held from June 17 to 21, making its debut as an official sponsor in the “Special Partner” category and initiating a prestigious collaboration with Italy’s most iconic race.

This debut followed the path of a connection established earlier in February with the 1000 Miglia Experience Florida, the brand’s first overseas event, where Poltrona Frau announced a three-year partnership as a “Friend of 1000 Miglia” and introduced the “Poltrona Frau Awards,” prestigious recognitions honoring the finest car interiors in the categories of Original Car, Classic Icon, and Hypercar & Supercar, celebrating outstanding design and craftsmanship in automotive interior design.

During the 1000 Miglia 2025, Poltrona Frau honored the crews along the stages of the route from Brescia to Rome and back, offering a presence that combined design, craftsmanship, and competitive spirit. This year’s edition inaugurated a new format inspired by the legendary pre-war races, crossing some of Italy’s most scenic landscapes and celebrating the culture of travel.

To make the 1000 Miglia experience even more memorable, Poltrona Frau created an exclusive clutch made of Pelle Frau® ColorSphere® Impact Less leather, customized with a unique print and designed for the couples participating in the Silver, Gold, and Platinum categories of the 1000 Miglia and the Ferrari Tribute 1000 Miglia. With over 400 historic cars built between 1927 and 1957, the race offered a unique showcase of engineering and automotive design, alongside the Ferrari Tribute 1000 Miglia, dedicated to Ferrari models built from 1958 onwards.

By participating as a “Special Partner,” Poltrona Frau has woven its heritage of artisanal excellence into the world of motorsport, reinforcing its commitment to promoting the beauty of travel through iconic collaborations.

Credits: 1000 Miglia e Gummy Industries