During the first weekend of March, our Milan Flagship Store windows transform into captivating displays celebrating our iconic Dezza armchair, our historic collaboration with design master Gio Ponti. 

Now in its eighth edition, Milano MuseoCity is an event promoted by the City of Milan in collaboration with the MuseoCity ETS Association that aims at transforming this innovative and dynamic city into a single, large, diffused museum. 

Interpreting this year's theme "Mondi a Milano" - Worlds in Milan, our Dezza armchair installation tells the alchemy of an encounter between Poltrona Frau, Gio Ponti and the city of Milan.

Awarded the Targa d'Oro and characterized by the particular shape of its legs inspired by the Pirelli skyscraper in Milan, the Dezza armchair is displayed in Redevance fabric, rediscovered thanks to the contribution of the Gio Ponti Archives.  

Join us on a journey into timeless design! Explore the deep connection between Poltrona Frau and Milan through a narrative that mixes images, editorial insights and product showcases, thus creating a bridge between our illustrious past and contemporary design prowess.

Come and visit us!

Poltrona Frau Milano

Via Manzoni 30

Milano (MI), 20121