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Assia Karaguiozova

Sofia ,

Assia Karaguiozova

Born in Sofia, Bulgaria, in 1978, Studies Economics in Milan, where she also hones her editorial and advertising skills working in fashion photography. Over the next twenty years, Assia leverages her extensive experience in product design and marketing to develop a unique modality of storytelling, one aimed at provoking a response that is both aesthetic and emotional.

The versatility of the materials used in her work has allowed her to straddle the border between art and design, constantly pushing the boundaries of expression, with emphasis on the eco-sustainability. It is through light, movement and color that her work assumes its strong scenographic presence. It transcends the merely functional, the ergonomic, the aesthetically sophisticated, to evoke an emotion that is opulent, luminescent and deeply personal