On May 10, the Poltrona Frau Museum in Tolentino hosted a special evening dedicated to Italian culture, contemporary dance, and Italian design, as part of the 2025 Grand Tour of Museums and the European Night of Museums.
As part of the 2025 Grand Tour of Museums and the European Night of Museums, the Poltrona Frau Museum in Tolentino presents Design in Movimento, a unique event that merges dance, art, and business culture.
Poltrona Frau kicked off Milan Design Week with an exclusive Opening Cocktail event. Hosted in the charming outdoor courtyards of Palazzo Gallarati Scotti, home to Poltrona Frau’s Flagship Store, the evening was made even more special by the presence of Campari, the official sponsor, which served the iconic "Vanity (Af)fair" cocktail—a sophisticated blend specially created by the Campari Academy, mixing ingredients in homage to Milan, Turin, and the Marche region.
Poltrona Frau opens the doors of its completely transformed Milan flagship store to present the new collection The Five Seasons: an immersive journey through emotions, nature, and design, envisioned by Studio Brigolin Baschera and styled by Simona Cremascoli.
Poltrona Frau presents Dune Diwan, a new modular seating system designed to be a bridge between two distinct cultures. Created in collaboration with UNS (United Network Studio) and designed by Ben van Berkel / UNS, this innovative project brings the tradition of Middle Eastern Majilis into a modern context, creating a welcoming and ideal environment for any type of gathering.
On the occasion of Milano Design Week 2025, Poltrona Frau presents its new collection The Five Seasons. A journey through spring, summer, autumn and winter, completed by a “fifth season”: the most personal and intimate one, evoking a deep sense of well-being and harmony.
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