In 1912, the Sardinian Renzo Frau registered the Poltrona Frau tradename with the Turin Chamber of Commerce. Following a series of generational handovers, in 1962, the Nazareno Gabrielli group bought out the Turin company, which one year later moved to Tolentino. In 1980s, Poltrona Frau expanded its production to include the automotive and contract sectors.

In 2004 the company became Poltrona Frau Group together with Cassina and Cappellini. In 2014, the Haworth family purchased the Poltrona Frau Group, promoting and endorsing all the brand’s values. In 2019 Poltrona Frau Group becomes Lifestyle Design Group and today includes also the companies Ceccotti Collezioni, Janus et Cie, Luminaire, Karakter, Luxury Living Group, Interni and Zanotta.

One brand, three souls

Brand attributes

We look at international markets positioning ourselves as the ultimate aspirational Brand. We stand out and we are acknowledged for our excellent handcraft, for the high quality of our materials, for our aesthetic sensibility and for the reliability of our services engaging customers through physical and digital channels.


Create understated and elegant objects inspired by tradition and projected into the future to provide global living solutions, develop custom interiors for private and public spaces, and luxury travel interiors to meet the emotional and aspirational needs in a sustainable fashion for a sophisticated international clientele.


Be globally recognized as the undisputed excellence in sustainably crafting leather upholstered objects for homes and public spaces, and luxury travel interiors.

The values of our group

We listen to our Customers

We apply their insights to our products and services to design inspiring spaces that enrich people's lives and businesses. Together with our partners and distributors, we create value using our talents, expertise and knowledge.

We rely on our Members

Through the boundless potential of empowered and engaged members, we are united in a common vision. Our members bring experience, cultura! diversity, and dedication to the customers we serve. We invest in continuous learning intended to help our members flourish.

We honor integrity

We believe that honesty, transparency, and accountability are the foundation of trust. We build mutually beneficiai business relationships, beyond lega! and ethical practices, meeting our commitments while upholding our Values.

We embrace Continuous Learning

In a rapidly changing world, we seek variety of thought and opportunities to expand our knowledge. By applying this learning every day, we transform our business, enhance our performance, and innovate in ways that exceed our customer's expectations.

We lead with Design

Our family of businesses has a rich history of design and research­ from beautiful products to high-performing solutions to inspiring spaces. Our members are encouraged to think creatively, collaborate, and take risks to bring great ideas to fruition.

We create Value

We deliver innovative solutions to satisfy our customers' unmet needs. Our success contributes to the livelihood and growth of our members, their families, our shareholders, and our entire network.

We work to make the World better

We think beyond our business to our communities. We cultivate hope for the future by embracing diversity, protecting our environment and creating economie value. In our small way, we help make the world a better piace for people to work and live.