The story of our Brand told by our CEO

3 June 2024

A face-to-face interview between the Interior Design Magazine editor-in-chief, Cindy Allen, and our CEO Nicola Coropulis reveals the new Flagship Store in New York, located in the heart of the Big Apple and of the Manhattan Design District.


Developed by the multidisciplinary creative studio AMDL CIRCLE and FROM Architecture, this place seems to abruptly pause the chaotic and dynamic DNA of the district, reserving an important space for design and creativity, in an environment that feels intimate and familiar. A place that also provides the right atmosphere to retrace our history and our mission.


"The best way to keep our tradition alive is to innovate it with elements of contemporary life", says our CEO, allowing us to capture the essence of the brand. “Poltrona Frau is the testament that even using a traditional product you can be timeless and ready to meet contemporary needs, even reinterpreting historical designs: such as the very famous 1919 armchair or the iconic Vanity Fair armchair.


An approach that spurs by the necessity and desire to meet the needs of new generations, and that is made possible by the use of new processing techniques for fabric and leather, the latter being our undisputed material of excellence.


We choose to collaborate with emerging designers who bring their innovative ideas and unique imprint, creating distinctive and modern designs.


Find out more in the video.